When a new platform emerges, in addition to early adopters, there are also entrepreneurs who are eager to reap a wave of dividends. The WeChat applet suppressed the “desire” of those who chased dividends for a whole year. It was not until the official opening of the mini-game at the end of 2017 that the mini-program finally ushered in an outbreak, and the traffic users who were previously restricted by the harsh policies also became active. WeChat, which has one billion monthly active users, covers almost all netizens in China; the proportion and number of middle-aged and elderly users who have first contacted the Internet on WeChat is the only one with no semicolon.

WeChat’s social dissemination also makes It has split into a manifest learning that everyone must understand. On the small program platform, the method of "retrieving traffic" has begun to emerge on a large scale, and many entrepreneurs have Fax List reaped a real wave of dividends. But at the same time, this practice is constantly challenging WeChat's bottom line and users' tolerance. In many WeChat groups, sending small programs has even become the most unpopular behavior. Whether or not the traffic from "Putting" can be retained and eventually converted into the daily activity (DAU) of small programs is a question that entrepreneurs need to consider.

Mini Program "Daily Traffic" The WeChat sports rankings let the outside world see the power of WeChat social relations. This unintentional little function has attracted more than 100 million daily active users, and it has also driven the sales of smart bracelets, and even led to many "automatic devices" that can fake the number of steps. This kind of power is also vividly reflected in the first WeChat mini game "Jump". Viral gameplay, coupled with the motivation to surpass friends on the leaderboard, made Hopping a viral spread.