Let's take a moment to compare it with one of the world's largest companies, Exxon Mobil, which states its mission as: “Exxon Mobil Corporation is committed to Job Function Email List being the world's leading petroleum and petrochemical company. To Job Function Email List that end, we must continue to achieve superior financial and operating results while adhering to the highest standards of business conduct. " Notice the difference?
The content business model of Cosmo is totally focused on the audience. Not a word about what it sells for a profit. Exxon, on the Job Function Email List other hands, has a clear mission for what it sells. Oil… and more. Good for them. [email protected]'s mission is focused on its audience - that's the content business model, says JoePulizzi. Click To Job Function Email List TweetCosmo has made content its business model. In our forthcoming book, Killing Marketing.
Robert Rose states that "Strategic use of the Job Function Email List content will not only build audiences, and drive customer creation and retention, but can also be profitable ." Sounds like a media company, right? It should. Job Function Email List While Cosmo's traditional inbound revenue strategy revolves around advertising sales, Cosmo has a number of flexible options for monetizing its content. The Cosmo model looks similar to this: Create a loyal audience.