Apr 04, 2022
In General Discussions
Throughout 2021 to the present, from the "Snow King" of Michelle Bingeing, Disney's "Linna Belle" to today's Winter Olympics "Bing dun Dun", the magical and lovely Snow King, the smart and lovely Lingna Belle. , the simple, honest, smart and Fax List lovely Bing Dun Dun, how did these admirable IP "traffic kings" quickly enter people's hearts and bring extensive commercial benefits at the same time? This has to start with cultural symbols. In 2018, Michelle Bingeing handed over the image and brand design to Huawei Hua Company. A "Snow King" symbol with an ice cream scepter and a crown appeared, and it was also confirmed Main colors of red and white. After that, Michelle Ice Fax List City has been formulated around the Snow King symbol from brand image to store design, from materials to surrounding areas, from office systems and store staff. It can be said that Maxie Bingeing has used the symbol of "Snow King" to the extreme, and even after the store is closed, the image of "Snow King" can be seen. At that time, there were many voices of doubt and opposition within the Michelle Company, believing that he violated the trend of flatness and simplicity at the time. But such a cute, round, simple and highly recognizable image quickly made consumers remember that the "super cheap" and market atmosphere of Michelle Ice City's positioning was reduced by "13 characters + Snow King" The problem of attrition in the advertising communication process, simplified creative and advertising Fax List words allow consumers to quickly remember and become familiar with the brand. The outbreak of Snow King's communication, even the head of communication and marketing of Huawei Hua Company, was unexpected, but the unexpected crazy communication brought by simple symbols, Snow King is only the beginning.